Empties to WINN

The Winnifred Stewart Association (WSA) has offered support for individuals with developmental disabilities since 1953. Following the legacy of Winnifred Stewart, whose courage and determination created educational services for hundreds of developmentally disabled children, the Association now focuses on community recreation, volunteerism, and employment support programs.

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The WSA relied heavily on two recycling initiatives to create revenue: green goods, a program that sold environmentally friendly products; and the Beverage Container Recycling Program, which offered free collection of empty beverage containers from businesses and residents. The initiatives were not clearly connected to WSA, and instead existed under the umbrella term Recycle Enterprises. WSA hoped to grow the initiatives profiles in order to increase awareness of their Association, and boost revenue.

Incite rebranded WSA’s recycling program, moving away from the corporate identity associated with Recycle Enterprises and directly identifying them with the WSA.


Incite also:

  • Redesigned the watermarks for the initiatives to show a consistent brand.
  • Eliminated the corporate sounding term, Recycle Enterprises, and directlylinked the initiatives with the parent organization, WSA.
  • Renamed the Beverage Container Recycling Program to Empties to WINN,for a friendlier feel.

The WSA’s recycling program shed its corporate appearance and became clearly linked to the WSA itself. The new branding encouraged Empties to WINN participation from a wide audience while creating a sturdy foundation the program could continue to grow on. Since the Beverage Container Recycling Program has become Empties to WINN, it has attracted media exposure for the WSA, as well as participation from 825 new residents and 75 new businesses.