Jaya Gurjar's Articles


Corporate Blogging – Where to Begin?

Posted by Jaya Gurjar on Mar 25, 2010
Blog Definition (according to WordPress): A term used to describe websites that maintain an ongoing chronicle of information. I’m sure a few of you have had internal discussions about whether or not your organization needs a blog. Before…

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Is Social Media Right for Your Organization?

Posted by Jaya Gurjar on Jan 21, 2010
Let’s start with the basics. What exactly is social media? According to Wikipedia (which in itself is a social media platform): “Social media is media designed to be disseminated through social interaction, created using highly accessible…

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