Alta-Fab Structures
Alta-Fab Structures (AFS) is an industry-leading manufacturer of high-quality modular buildings. Its innovative designs are used in camps and wellsites across North America.
Alta-Fab Structures’ main challenge was to create a consistent brand across the spectrum of its marketing activities.
Its goal was to translate its existing brand into actual experiences for its clients, and elevate its level of internal communication to maintain a family-like atmosphere amongst staff.
Its goal was to translate its existing brand into actual experiences for its clients, and elevate its level of internal communication to maintain a family-like atmosphere amongst staff.
Incite suggested that AFS focus on marketing activities that provide opportunities for relationship-building with clients.
- Incite worked with AFS to enhance the brand experience around its annual trip to the World Business Forum. For this signature event, Incite developed a high-end "Guest Package," which included essential items for the conference. It was beautifully packaged with stunning visuals, making it a memorable and useful tool for AFS guests.
- To encourage more internal communication within AFS, Incite helped AFS design and produce a newsletter - The Alta Gab Gazette - which serves as a key piece of internal communication and keeps everyone on the team up-to-date and involved.
- Refined and consistent internal messaging: AFS communicates with its staff on a regular basis. The messages are clear and aligned with the company’s objectives.
- Establishment of an AFS-hosted event: clients look forward to this annual event. Past attendees found the experience invaluable and exciting - not a typical business event.
- Stronger relationships with key clients: AFS has remarked that the customer experience it now offers comes full circle - it’s been noticed and commented on by clients and staff.