And business-to-business (B2B) marketing needs to reflect that. To connect in today’s market you need to clearly articulate what makes you different and directly engage with your audience.
Some people might argue that ads have a place in certain marketing campaigns. We wouldn’t. Our focus is on helping you build real relationships and create consistent experiences for your customers. That’s what builds referrals.
Our business was born in the Edmonton business-to-business (B2B) market, and we’ve been here ever since. We’ve built strong relationships in this province, we know the landscape from experience, and we can leverage our network to help clients succeed.
We market our business the same way we market our clients: focusing on our strengths, creating remarkable experiences, and building strong relationships. We’re confident in our approach because we’re a daily affirmation that it works.
We focus on business-to-business organizations, specifically in the construction & trades, professional services, industrial, and technology sectors, as well as not-for-profit and community organizations. Ultimately, we can work with anyone who firmly supports our relationship-driven approach, but organizations in these sectors are our sweet spots.
Incite is the marketing firm for business-to-business (B2B) organizations in Alberta.
Our proven B2B track record, our influence in the local business community, and our relationship-driven approach to marketing provides our clients with strategies and tactics uniquely appropriate for business-to-business environments.
In business-to-business environments, we believe marketing hinges on three key elements: position, experience, and relationships.
To stand out in the market, organizations need to offer compelling and differentiated value. By finding the overlap between our clients’ strengths, what their customers need, and what makes them different from competitors, we help them understand, define, and communicate their differentiated value to effectively position them in the market.
A brand is made up of an infinite number of experiences. By mapping out and managing every experience a customer has with a business to ensure they are consistent, remarkable, and, most importantly, communicating the organization’s differentiated value, we can build brand trust at every interaction.
Customers are skeptical of what we tell them directly. Building relationships and referrals from key influencers is a more powerful way to market. By communicating, educating, and collaborating with key influencers, we can leverage their endorsement and trusted position to connect our clients with opportunities to engage the right people with their brand.
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We believe marketing can be a force for good, which is why we use our own expertise
to help build the communities where we, and our clients, live and work.
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